The BMW Museum is an exhibition and event venue in Munich, Germany, which showcases the history and technological developments of the BMW brand. The museum is located next to the BMW Headquarters and the Olympiapark.

The museum is designed as a multimedia experience, offering visitors a range of exhibits and interactive displays. The permanent exhibition is divided into seven themed areas: The BMW brand, BMW production, BMW motorbikes, BMW automobiles, BMW racing, BMW design, and BMW lifestyle.

The BMW brand section presents the history of BMW from its origins as a manufacturer of aircraft engines to its current status as a luxury automaker. The BMW production section shows how BMW cars are made, from the raw materials to the finished product. Visitors can watch videos, see the different stages of production, and learn about the technology that goes into making a BMW.

The BMW motorbikes section showcases the evolution of BMW motorcycles from the early models to the current ones. The BMW automobiles section displays the different models of BMW cars from the past to the present. The BMW racing section highlights the brand's involvement in motorsports and features some of the most iconic race cars in BMW's history.

The BMW design section showcases the design process of BMW cars, from sketches to 3D models. Visitors can also see concept cars and prototypes. The BMW lifestyle section presents BMW as a lifestyle brand and features a range of BMW-branded products, from clothing to accessories.