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General Salgado

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Neves Paulista

Itamambuca Beach is a popular surfing destination located in the municipality of Ubatuba, in the state of São Paulo, Brazil. It is known for its natural beauty, with crystal clear waters, lush vegetation, and white sand.

Itamambuca Beach is located in an ecological reserve, and is surrounded by the Atlantic Forest, one of the most biodiverse regions in the world. The beach is also home to several species of wildlife, including turtles, dolphins, and various species of birds.

The waves at Itamambuca Beach are popular with surfers of all levels, as the beach offers both gentle and more challenging waves. Surfing schools are also available for those who want to learn how to surf.

In addition to surfing, visitors to Itamambuca Beach can also enjoy swimming, snorkeling, and fishing. The area around the beach also offers various hiking trails for those who want to explore the surrounding forest.

Itamambuca beach

Located in the heart of São Paulo’s South Zone, Itaim Bibi is one of the city’s most vibrant and upscale neighborhoods—a dynamic blend of modern architecture, gourmet dining, luxury living, and cultural life. Known for its cosmopolitan atmosphere and safe, walkable streets, Itaim Bibi attracts both locals and visitors looking for the best of São Paulo’s urban energy paired with sophistication and comfort.

This district seamlessly combines business and leisure, with sleek office towers coexisting alongside leafy parks, trendy cafés, and designer boutiques. Whether you’re here for work, shopping, or nightlife, Itaim Bibi offers a taste of the city’s cosmopolitan flair.

Originally a rural area in the early 20th century, Itaim Bibi evolved rapidly as São Paulo expanded southward. Its name comes from Tupi-Guarani, where “Itaim” means “small stone,” and “Bibi” refers to the nickname of a local landowner. Over the decades, the neighborhood transformed from farmland into a thriving urban district, becoming one of São Paulo’s most desirable places to live and work by the late 20th century.

Today, Itaim Bibi is a symbol of São Paulo’s modern growth—home to multinational companies, fine dining, and a thriving social scene.

Interesting Facts
- Itaim Bibi is one of São Paulo’s most affluent neighborhoods, located between Vila Olímpia, Jardins, and Brooklin, making it a key hub for business travelers.
- The area boasts some of the city’s best restaurants, including Michelin-starred venues and acclaimed steakhouses.
- Faria Lima Avenue, one of São Paulo’s major business boulevards, runs along the district’s edge, surrounded by innovative glass skyscrapers.
- Despite its urban vibe, Itaim Bibi offers green escapes such as Parque do Povo and the nearby Ibirapuera Park, one of the largest city parks in Latin America.
- The district has a lively nightlife scene, with rooftop bars, modern lounges, and chic clubs that attract São Paulo’s young professionals.

Travel Tips
- Best Time to Visit: Year-round, though evenings and weekends are best for exploring the area’s restaurants and cafés.
- Getting Around: Itaim Bibi is pedestrian-friendly, but taxis, rideshares, and e-bikes are convenient for longer distances.
What to Do:
- Stroll through Parque do Povo for a peaceful break amid greenery.
- Explore Avenida Faria Lima and Rua João Cachoeira for shopping and architecture.
- Enjoy fine dining at restaurants like Jamie’s Italian, Ráscal, or Nino Cucina & Vino.
- Experience São Paulo’s skyline at a rooftop bar such as Seen São Paulo.
- Nearby Attractions: The Ibirapuera Park, Shopping JK Iguatemi, and Museu da Casa Brasileira are just minutes away.

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