Photo credits: Heineken Experience museum

The Heineken Experience is a museum and visitor center located in Amsterdam, Netherlands. The museum is housed in the former Heineken brewery, which was operational from 1867 to 1988, and offers visitors a chance to learn about the history of Heineken and the brewing process.

The museum has several interactive exhibits and multimedia displays, including a tour of the brewery, a virtual reality ride, and beer tasting sessions. Visitors can also see the original copper brewing kettles and fermentation tanks used in the brewery, as well as the historic Heineken bottle collection.

In addition to learning about the brewing process and the history of Heineken, visitors can also experience the Heineken brand through various exhibits and activities. These include interactive games, a selfie booth, and the chance to create personalized Heineken bottles.